How do I know Apple starts at 7 PM Finnish time? There is a .ics -file available (see above web address). Follow these instructions and import event to your Google Calendar: http://www.howtogeek.com/howto/30834/add-an-ical-or-.ics-calendar-to-google-calendar/
Windows users! Remember Apple event is a no-go! You need an Apple product like a computer or a phone/tablet in order to see the live broadcast. Don't have Apple device? You can always follow these accounts on Twitter: @wired and @gadgetlab .
My Sony still going strong!